We spend so much time working on making connections using Social Media. Facebook, LinkedIn, Twitter, Pinterest… the list is long.
Once you make those connections, how do you use them?
Do you share your content? Of course you do? But then what?
Do you share your connections content? Do you Like it, Pin it, Tweet it?
Or do you sit at your computer and wait for the numbers next to the social savvy buttons on your own content to go up before you share the love? Do you only visit the sites of people who leave comments on your blog – if there are comments?
In other words, do you only reciprocate instead of being the first to engage?
I just heard, for the first time this weekend, LeAnn Rimes new song “Give.” The timing was interesting. I had just had a conversation with a friend who was frustrated by the lack of comments left on her blog. She was also complaining about the lack of traffic on her “stuff,”, that no one commented on her facebook posts, her “pins” were rarely repinned or liked and twitter “bored” her.
So I asked her, “Do you leave comments on site, like or pin other peoples stuff? Are you retweeting tweets?”
Her reply – “No, why should I? No one is doing it for me.” (Insert small violin playing “My Heart Bleeds for You.”)
And there’s the problem. She may be seeing other posts, reading blogs and seeing the pins, but she’s not sharing, commenting or liking them. She’s not opening the door and inviting people in – and her traffic is passing by, uninterested in her content.
If you want something, you have to give… listen to the song. Be the one to start the ball rolling. And don’t stop giving just because the “love” you’re sharing isn’t returned over night. It will come in its own sweet time, when you’re ready. Really.