📮 Reinventing the Heartland by Nicholas Lalla (.ePUB)

The story of one Heartland city's efforts to reinvent itself for the innovation age is a powerful example of the change America needs. Every city in America wants to become a tech hub, yet so few succeed—and that's the problem. Tech jobs, venture capital, and R&D are concentrated in a handful of big coastal cities, while the broad middle of the country is left out. But to thrive in the twenty-first century, cities must create innovation economies of their own and grow in more inclusive ways. In January 2020, Nicholas Lalla founded Tulsa Innovation Labs to help Tulsa, Oklahoma transition from its oil and gas legacy to tech. Lalla's organization would go on to build the first tech-led economic development strategy in northeast Oklahoma's history, raise over $200 million, and create thousands of tech jobs. This success catalyzed a massive, city-wide endeavor—the first time in American history a city has dedicated itself in such a concerted way to becoming a player in the innovation economy.

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