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Social Media & Mobile Marketing by Puneet Singh Bhatia (.PDF)

Posted March 7Mar 7

Legendary Reader

📮 Social Media & Mobile Marketing by Puneet Singh Bhatia (.PDF)

Social Media and Mobile Marketing (SMMM) is a 2-in-1 volume that aims to establish underlying concepts and frameworks for the two most important and emerging digital marketing application areas: social media and mobile marketing. The first part of the textbook develops the basics of social media marketing outlining key social media stages and platforms. The second part of the book discusses mobile marketing evolution and how marketers can establish and extend influence from web to mobile platform. The book includes multiple India-specific case studies to showcase how firms have implemented social and mobile marketing for their brands .