📮 The Art of Data Science: A Practitioner's by Douglas A. Gray (.PDF)+

Although change is constant in business and analytics, some fundamental principles and lessons learned are truly timeless, extending and surviving beyond the rapid ongoing evolution of tools, techniques, and technologies. Through a series of articles published over the course of his 30+ year career in analytics and technology, Doug Gray shares the most important lessons he has learned – with colleagues and students as well – that have helped to ensure success on his journey as a practitioner, leader, and educator. The reader witnesses the Analytical Sciences profession through the mind’s eye of a practitioner who has operated at the forefront of analytically inclined organizations, such as American Airlines and Walmart, delivering solutions that generate hundreds of millions of dollars annually in business value, and an educator teaching students and conducting research at a leading university. Through real‑world project case studies, first‑hand stories, and practical examples, we learn the foundational truth underlying successful analytics applications. The readers will gain a broad perspective on where and how to find success with Analytical Sciences, including the ability to ensure that we apply the right tool, at the right time and right place, and sometimes in different industries.

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