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Principles of Marketing, 19th Edition by Philip Kotler (.ePUB)

Posted March 12Mar 12

Legendary Reader

📮 Principles of Marketing, 19th Edition by Philip Kotler (.ePUB)

Principles of Marketing 19th Edition discusses today’s key marketing challenge to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information embedded with the innovative customer-value framework, this book helps students understand how to create value and gain loyal customers.