📮 Uncertainty and Enterprise by Amar Bhidé (Bhide) (.ePUB)

Uncertainty–doubt about what is or could be–fuels our ambitions and fears. Tantalizing possibilities spur us to innovate and explore. Yet, we also strive to reduce uncertainty. Mountain climbers and deep-sea divers plan carefully. Rules, routines, and research in business, the law, and medicine are designed to increase predictability and forestall unpleasant surprises. Mainstream economics, however, hides from uncertainty, banishing it to the mystical world of unknown unknowns or reducing it to mechanistic calculation. Its textbooks ignore everyday problems that lack demonstrably correct solutions. But resolute responses to such problems require confidence. Where does confidence come from, especially when we go beyond the known? How do we justify our fallible judgments to ourselves and others? Drawing on more than thirty years of teaching and research, Amar Bhidé offers compelling answers. Inspired by–while modernizing–the forgotten ideas of the economist Frank Knight and other great twentieth-century thinkers, Bhidé challenges both hyper-rational economic orthodoxy and claims of pervasive behavioral biases. He shows that while big bets require more justification, the facts alone don't persuade skeptics. Instead, narratives that combine reason, contextual evidence, and creative interpretations align our imaginations.

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